BlueSky was once a research initiative within Jack Dorsey’s Twitter aimed at decentralizing the architecture or the platform social media writ large. Today, BlueSky is an independent platform with remarkable momentum. Following Elon Musk's acquisition of Twitter and subsequent policy shifts, BlueSky has experienced unprecedented growth, expanding from 3 million to 30 million users since February 2024.
That “X-odus” of frustrated progressives to BlueSky has perhaps inadvertently shaped public perception of it as "Lib Twitter"—a characterization reinforced by its prominent progressive voices and more restrictive community moderation tools. However, this political framing obscures BlueSky's fundamental innovation: the AT Protocol, which reimagines social media as a decentralized ecosystem rather than a platform controlled by a master algorithm ruled by a CEO.
Unlike conventional social networks, BlueSky's architectural philosophy challenges the centralized control model by introducing a "marketplace of algorithms" where users select or create their own content curation systems. Imagine a feed that skews left, one that skews right, or one that avoids politics altogether.
This "algorithmic choice" approach could represent the biggest challenge yet to the centralized engagement machines that have dominated—and arguably degraded—our digital discourse. But can Bluesky outgrow its political bubbles and fulfill its techno-utopian promise? Or will it remain just another partisan bunker in our increasingly fragmented online world?
Evan and Luke are joined by Jay Graber, CEO of Bluesky.
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