The Insighter's Club Podcast

Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams part 2

Nov 27, 2025
Join Christopher Rastin, Head of Global Customer Research at E.ON, Seema Hope, VP of Insight at The Economist, and Leo Moore, Senior Director of Insights at Kellanova for a riveting discussion on transforming insight teams. They explore the vital role of culture over technology, emphasizing the importance of dynamic curation versus static libraries. The trio also tackles the complexities around generative AI and synthetic data, advocating for human judgment and skepticism as essential in using AI effectively. Plus, they share tips on fostering relationships that drive actionable insights.
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INSIGHT

Culture Trumps Technology

  • Culture, not software, determines whether knowledge management succeeds or fails.
  • Christopher Rastin warns that platforms won't fix poor habits or lack of diligence around links and storage.
ADVICE

Launch Hubs As Dynamic Spaces

  • Position knowledge hubs as dynamic, editable spaces rather than static libraries.
  • Seema Hope advises launching them like magazines where users can curate content and engage.
ADVICE

Keep A Human Touch In Curation

  • Invest in human curation and visually appealing design for knowledge platforms.
  • Leo Moore stresses that a human touch and understanding user needs drives adoption.
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