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The Joe Pomp Show
#254 Major League Soccer Needs More Than Lionel Messi
Jan 23, 2024
Exploring the financial impact of players like Lionel Messi on MLS clubs, growth prospects of Major League Soccer, challenges and solutions for MLS growth, money allocation and media strategy in MLS
12:14
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Quick takeaways
- The presence of Lionel Messi significantly boosts revenue and valuation for MLS teams, showcasing the potential for growth through attracting international stars.
- MLS's closed league structure and strategic revenue focus provide financial stability, but improvements in global competitiveness are necessary for continued success.
Deep dives
Growth Through Superstar Impact
MLS teams like Inter Miami witnessed exponential growth in revenue and valuation due to the presence of global soccer icon Lionel Messi. The signing of Messi led to a significant increase in revenue, season ticket sign-ups, and social media following. This not only elevated Inter Miami's value to over $1 billion but also showcased the exponential potential for MLS teams by attracting renowned international players.
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