How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard, former China hand and a senior marketing executive who’s led some of the world’s top luxury and consumer brands and is now the founder of alphabrand.ai. This new platform helps marketers work faster, smarter, and more creatively with AI.

1. What parts of marketing are most impacted by AI right now?
2. Is it the way that content is created? How will it impact work teams?
3. How will marketing teams prepare for the AI revolution? Is it more than just ChatGPT?
4. Should you bespoke build something or adapt an open standard?
5. How can people who will become accustomed to AI solutions have the critical skills to question results?
6. How do you create guidance that effectively manages the AI solution integration?
7. Do you need to create stop-points that integrate the human perspective?
8. Are people welcoming or fearing AI integration within marketing organizations?
9. Will there be a return of authentic experiences in marketing as people become overwhelmed with AI-generated communications?
10. What are some AI misconceptions in marketing teams?
11. Will small brands be more potent in an AI-integrated marketing world?
12. Will agencies eventually be replaced? What's the place for them?

Pierre Berard on LinkedIn: https://www.linkedin.com/in/pierre-berard-02222b33/
About Alphabrand.ai: https://alphabrand.ai/home

For everything ShanghaiZhan: http://zhanstation.com/

Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

AI as Co-Creator: Redefining the Marketing Process with Pierre Berard