Commercial Photographer: Your Guide to Marketing, Creativity and Growth Social Media - How social media can be used to help your photography business.
Marcus guides us through the world of social media. It’s critical for photographers to have some sort of presence on one or more social media platform.
We talk about which platform is best for you and we discuss in depth which ones are best for commercial photographers -Linkedin, Twitter and Google My Business. These are primarily focuses on business to business.
As long term posters on Linkedin both of us are keen advocates of the platform, there are no restrictions on the type and size of media you post - unlike others.
There is a link for Google business below and it’s definitely something worth investigating.
As far as what to post it pays to be interesting and avoid being “salesy” at all costs. Set out to be seen as the authority and be consistent in your posting.
As a photographer we have lots of visual material to share but a few words to go with the photograph such as a short story will make the post even more popular. Don’t expect instant results it takes time to build a following but certainly, initially at least, focus on one or two platforms.
Of course it’s not a one way streak, comment on other peoples post and build up connections.
In summary:
Be consistent
Comment on other peoples posts
Find the platform that works for you
https://www.google.com/intl/en_uk/business/
https://www.linkedin.com/feed/
News of the day
https://petapixel.com/2023/04/25/amazing-collection-of-photos-that-chart-american-history-up-for-auction/