In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company.

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Topics we cover:

2:06 – Lifetime value pricing vs. monthly recurring revenue
11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing
14:30 – Testing the market with a landing page
22:16 – Getting feedback from landing page signups
25:11 – Marketing strategies for SaaS
32:53 – Building copycat apps
38:51 – Startup roles vs. roles in a big tech company as a software engineer
43:33 – Balancing customer needs with our strategic roadmap

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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