In this captivating episode of the Local Marketing Lab, Michelle Denogean, the Chief Marketing Officer at Side — a brokerage platform for independent real estate agents — delves into her rich 20-year marketing journey across diverse industries. With a strong emphasis on staying top of mind, Michelle unpacks the critical role of mastering your community, deeply understanding the local market, and adopting a tailored marketing strategy for real estate success. She underscores the value of positioning oneself as a local authority, pointing out that everything in real estate is hyper-local, down to the specific neighborhood.

Here are some topics discussed in the episode:

• Tips for nurturing potential clients over time and staying top of mind before a transaction
• Ideas for fun local events to host (e.g. DJ camp for kids)
• Using social media to extend event reach and relationships
• How to consistently produce valuable local resources

Resources

• Connect with Michelle Denogean on LinkedIn.
• Learn more about Side and how they’re helping real estate agents.
• Listen and check out Side’s podcast Own It.
• Follow Side on Instagram.

Other shout-outs

• Eric Knott, COO at PDQ Chicken — Listen or watch his episode about “being the mayor”.
• Melissa Sophia from Avenue Home Collective for great ideas to get the community involved like DJ camp.