The Briefing by Weintraub Tobin

Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)

Jan 3, 2025
The discussion dives into the legal risks brands encounter in social media marketing. Key topics include FTC compliance and the need for transparency in influencer partnerships. Legal implications of copyright infringement are highlighted, especially in user-generated content cases. The importance of licensing agreements and permission reviews is emphasized to avoid liabilities. As social media ad spending surges, understanding these legal intricacies is crucial for brands to protect themselves in the digital landscape.
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