The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis How This Totally Unhinged AI Ad Shows the Future of Advertising
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Jun 12, 2025 An outrageous AI-generated ad set to debut during the NBA finals showcases a radical shift in advertising. Created in just two days at a fraction of traditional costs, it highlights the revolutionary potential of AI. The podcast also discusses OpenAI's delays and the intense talent competition among tech giants. AI's influence on advertising is further explored, revealing how it fosters creativity while presenting legal challenges. This discussion opens a window into a future where chaotic and personalized ads become the norm.
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AI-Generated NBA Finals Ad
- PJ Ace created an AI-generated unhinged NBA Finals ad for Kalshi in just two to three days.
- The process involved scripting, using Gemini for shot prompts, and VO3 for video generation, greatly reducing costs.
AI Cuts Costs, Boosts Personalization
- AI drastically lowers ad production costs, enabling brands to create many more customized ad assets.
- Advertisers will likely increase content variety and personalize ads for specific audience segments.
Smart TVs Enable Next-Gen Ads
- Smart TVs with small on-device AI models could customize ads based on user behavior.
- This innovation will improve ad targeting outside of social media platforms, enhancing relevance.