Live Wire: The Loud Life and Shocking Murder of Alan Berg Episode 3: The Man You Love to Hate.
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Jul 1, 2025 Alan Berg, a notorious Denver radio personality known for his provocative style, and Don Hartanov, a sales associate who collaborated with him, dive into Berg's unconventional approach to broadcasting and advertising. They discuss how Berg's bold political commentary and quirky charm made him both beloved and controversial. Hartanov shares vivid anecdotes about their quirky local advertising landscape, while also touching on the tensions that arose from Berg's outspoken nature, culminating in his becoming a target in a tumultuous era.
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Berg's Clever Sales Tactic
- Alan Berg was a shrewd businessman who ensured his endorsement checks cleared before others.
- He leveraged his charm and reputation to handle sales calls effectively.
Berg's Rogue Ad Reads
- Berg sometimes went rogue on live ad reads, mixing humor and unexpected content.
- His off-script style during ads showed his influence and popularity at KOA.
Berg's Shoe Obsession
- Berg loved shoes and had an immense collection, storing them even in the kitchen cabinets.
- He frequently discussed shoes and their impact on personality on air, reflecting his unique interests.