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In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews.
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Best Moments:
(02:05) The reality is people often leave bad reviews more readily than good ones, so you can't just hope good reviews come in automatically
(03:04) You need to proactively ask customers for reviews, whether via QR codes in your business, links on invoices, or follow up emails/texts
(03:59) It's okay to incentivize reviews with giveaways or promotions, as long as you don't directly pay for EXCLUSIVELY positive reviews
(05:29) Leverage great customer testimonials beyond just listing them online by featuring them prominently on your site, email footers, and even getting video testimonials
(08:42) If an unhappy customer tries to "review bomb" you with multiple fake negative reviews, you can report them to Google as spam
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Guest Bios:
Stephanie Love leads content at Thryv, an all-in-one small business software platform.
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