In this episode of "A Healthy Point of View," Sam Tejada sits down with Lauren Cabello, founder and CEO of Leverage with Media PR, to explore the art and strategy behind building a powerful personal brand through public relations.

With her extensive experience as a national TV personality and PR specialist, Lauren shares the insider secrets she’s used to elevate countless brands with authentic, strategic storytelling.

Together, Sam and Lauren cover key topics like:

- How to use storytelling and personal branding to create credibility

- Leveraging behind-the-scenes content, book authorship, and media placements to build recognition

- The essential differences between PR and traditional marketing, and why both matter

- Using PR to manage a brand's narrative, even in challenging times

Lauren’s approach to PR shows how a strong media presence can transform a brand, leaving a lasting impact.

Watch to learn how you can align media appearances with your brand message, build credibility, and turn your unique story into a powerful asset for public recognition and bring your brand to life.

• Lauren Cabello

Instagram: https://www.instagram.com/lauren_cobello?igsh=bWV2aGVwNWsydTNj

Facebook: https://www.facebook.com/share/19NaGeCPPo/?mibextid=LQQJ4d

LinkedIn: https://www.linkedin.com/in/laurencobello

Website: https://laurencobello.com/

• Sam Tejada

Instagram: https://www.instagram.com/sammy_tejada/

Threads: https://www.threads.net/@sammy_tejada

LinkedIn: https://www.linkedin.com/in/samtejada

Twitter: https://twitter.com/SamaelTejada

TikTok: https://www.tiktok.com/@sammy_tejada

Facebook: https://www.facebook.com/samael.tejada

Website: https://samtejada.com

Podpage: https://podcast.samtejada.com

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780. Scott Pioli on Scouting Days with Patriots & Bill Belichick