In this episode, Lexi takes us through her process of getting to the bottom of trends that shape the mobile app economy. She talks about how she and her team form hypotheses, how they choose which ones to pursue, the datasets they look at for different verticals and hypotheses, and much much more.

This is a fascinating episode on how to think about and deconstruct macro-level data to understand how it might impact all of us on a micro-level.

Lexi and her team have also released The State of Mobile 2023 Report that offers great insights into mobile app trends in the year 2022 - and talks about where the mobile app economy can go in 2023. 

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/2023-app-trends-lexi-sydow-data-ai/

KEY HIGHLIGHTS:
🎢 The first few steps in the analysis process of coming up with a trend

🛰 The key metrics to evaluate while drilling down on a trend - and how these differ by vertical. 

🤹‍♀️ Common pitfalls with statistics and how to avoid them

🎾 Why the ‘decline of app store spend’ narrative needs more nuance to be fully understood.

 Attributing trends to their root cause: market movements vs. product movements

🐾 Deciding which trend to pursue

🥀 Learning through experience: the initial uptick doesn't always translate to widespread consumer adoption.

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