#391 The BARE Essentials of Digital Marketing with Rich Brooks

'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing.Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book. You’ll learn: •Why your website isn’t for you•Rich’s proven techniques for improving website conversions and keeping customers happy•Why SEO is a critical marketing channel for SMEs•The key difference between social platforms and social networking•How the changing landscape of social media is opening huge opportunities digital ads•Rich’s number 1 method for getting customers returning to your site repeatedly•Why Google Analytics is like jogging sneakers•Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns•The one thing you should do to improve your digital marketing campaigns todayVisit...

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