In the early morning hours of April 15, 1912, as word began to spread that something had happened to the Titanic during its maiden voyage, the White Star Line released a reassuring statement. "While we are not in direct communication with the Titanic," the company's New York-based vice president P.A.S. Franklin told the press, "we are perfectly satisfied that the ship is unsinkable."

By that point, the ship was already at the bottom of the sea.

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Episode 67 - Titanic, part 3: Sinking Into The North Atlantic