Better: The Brand Designer Podcast S12 E02: How to Name Your Business (or Your Clients’ Business)
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Episode Description:
In this solo episode, Jen talks about the intricacies of naming your business or your client's business. She covers the emotional (yes, that’s a thing!) and psychological aspects of naming, common pitfalls to avoid, essential checks in the naming process, and best practices for creating memorable and unique names.
00:00: Intro
01:11: Exciting New Freebie Announcement and What That Includes
04:11: Diving into Episode Topic
06:20: Psychology and Emotional Impact of Naming
08:02: Abstract and Compound Naming Strategies
09:30: Things to Avoid in Naming
12:35: Naming and Brand Design Considerations
14:32: Ensuring Name Availability and Suitability
16:11: Conclusion and the Upcoming The Design Minimind Cohort 5 Reminder.
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design