Philadelphia has declared every Friday in December “shop black businesses Fridays,” and by now I’m sure we’ve all seen “black creators” highlighted on platforms like Netflix and Hulu, or “black-owned brands” given special placement in stores like Target. Personally, I can’t think of a worse way to bring in the holiday season than openly advocating for segregation, but maybe that’s just me. Let’s talk about it.

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I Don’t Care If Your Business Is “Black-Owned”