Ilana Wechsler is a former data analyst turned Pay Per Click marketing expert — an authority in both Google and Facebook advertising, she is the founder of the boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click advertising since 2013.

Ilana now runs an online training program called Teach Traffic, where she teaches business owners exactly how to run profitable ad campaigns for themselves without needing an agency.

In this episode, Ilana walks through the steps on how to use paid ads to generate more leads, including Google Ads best practices, tips on creating a search campaign, mistakes/pitfalls to avoid, and much more.

Generate more leads and increase your client base

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