Jim is joined by Angela Brugioni, the creative director for GrowthHit. Angela shares her experience and knowledge and walks through some of the strategies for brand creation and standing up creative materials on a tight deadline.

TOPICS DISCUSSED IN TODAY’S EPISODE

· What are the bare-bones brand elements necessary to launch a product or service

· The differences between B2B and B2C marketing strategy

· What questions do you ask to drive your brand strategy

· Establishing a visual language for Brand

· How to present options and mock-ups

· How much do names matter, and what does that process look like

· How much time do you spend on a logo

· Takeaways from Handsome Chaos process

Resources:

· Handsome Chaos

· Jim Huffman website

· Jim's Twitter

· GrowthHit

· The Growth Marketer's Playbook

How We Launched a DTC Brand (and Website) in Under 4 Weeks with Angela Brugioni (#58)