The Couplepreneur Podcast How Katy Roberts Accidentally Got Millions of Views on LinkedIn | EP 32
Apr 13, 2025
Katy Roberts, the dynamic founder of The Playful Professional and a celebrated brand photographer, shares her unexpected journey to viral fame on LinkedIn. She discusses the pivotal video that took off and the lessons from her diverse background in journalism and photography. Katy offers invaluable tips for crafting engaging and authentic videos, emphasizing the importance of playfulness and personal branding. Listeners will love her insights on storytelling, video editing, and how sincerity can transform content into powerful connections.
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From Journalism to LinkedIn Influencer
- Katy Roberts' career journey began in journalism but quickly pivoted to video production after realizing she disliked newspaper work.
- This journey included YouTube, travel vlogging, wedding films, and ultimately, a viral LinkedIn video.
Unexpected Virality
- Katy's viral LinkedIn video was initially intended to document her entrepreneurial success one year after being laid off.
- However, she shifted the narrative to reflect the realities of her journey, which resonated with viewers.
Develop a Signature Style
- Find your unique style for videos, incorporating a visual element, hook, or storytelling approach.
- Consider what makes you stand out, like Katy's use of color, and be sincere, even without excessive seriousness.