The Couplepreneur Podcast
How Katy Roberts Accidentally Got Millions of Views on LinkedIn | EP 32
Apr 13, 2025
Katy Roberts, the dynamic founder of The Playful Professional and a celebrated brand photographer, shares her unexpected journey to viral fame on LinkedIn. She discusses the pivotal video that took off and the lessons from her diverse background in journalism and photography. Katy offers invaluable tips for crafting engaging and authentic videos, emphasizing the importance of playfulness and personal branding. Listeners will love her insights on storytelling, video editing, and how sincerity can transform content into powerful connections.
48:20
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Quick takeaways
- Katy Roberts emphasizes the power of authenticity in video content creation, which resonated with audiences and contributed to her viral success.
- Her photography business, The Playful Professional, aims to infuse personality into branding, transforming traditional photography into vibrant and engaging visuals.
Deep dives
The Impact of Virality on Career Trajectory
Going viral on LinkedIn transformed Katie Roberts' career path significantly. After losing her job, she planned to focus solely on her photography business but unexpectedly gained immense attention through a relatable video that resonated with many viewers. This newfound recognition not only showcased her personality but also opened doors for networking and business opportunities. Having experienced the ups and downs of entrepreneurship, Katie reflects on the importance of being authentic in content creation, which she attributes to her viral success.
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