E27: Temu breaks into SEA, TikTok’s consignment model and SEA shopper insights

Welcome back to another weekly recap episode of the Impulso Podcast. This week we dive into big news in the e-commerce landscape in Southeast Asia. We invited the authors of a newly released “The TikTok Shop Playbook” to talk about recent developments. In the dynamic landscape of e-commerce, the market is shifting rapidly. Just a year ago, Shopee reigned as the dominant player. However, the game has since changed, with the emergence of TikTok Shop and its aggressive and ambitious strategy, alongside Temu. Pinduoduo has recently published their results Q2 results, which was greeted warmly with a 20% share price increase. But what exactly does their P&L unravel about their cost efficiency? Pinduoduo is particularly known for its operational efficiency. Which measures do they resort to to achieve it? Temi shot down all rumors of entering Southeast Asia with a quiet yet quick launch in the Philippines. The big question on everyone's mind is: Why the Philippines? What could be the factors that contributed to such speed? And what might be their next destination in Southeast Asia? What about TikTok Shop? Recently they announced an impressive goal of hitting US$20 billion GMV. But how is their consignment model doing? What do suppliers say? Delving into customer behavior in Southeast Asia, it's a captivating realm. How are consumers shaping the e-commerce landscape in this region? These are some of the intriguing topics we'll be exploring in this episode.   Featured this week:  Pinduoduo has enough $$$ to fund Temu’s Southeast Asia expansion, and more - The Low Down - Momentum Works, Who is Temu? | Momentum Works   Temu has entered Southeast Asia, challenging Shopee, Lazada & TikTok Shop - The Low Down - Momentum Works   Behind TikTok’s consignment ecommerce model: Progressing amidst chaos and disorder? - The Low Down - Momentum Works