Optimal Work Daily - Career, Productivity and Entrepreneurship 1729: Who is the Customer in Higher Education by Dr. Jeff Cornwall on Strategy Re-Design
Jun 25, 2025
Delve into the transformative ideas of prioritizing a customer-centered model in higher education. Discover how recognizing diverse stakeholders—students, parents, employers—can enhance institutional relevance and sustainability. Explore the pressing need for universities to adapt to shifting demographics and economic pressures. Leadership redefined emphasizes strategic redesign to better serve students' needs. Will higher education evolve or face obsolescence in a competitive landscape? Tune in for insights that challenge traditional notions!
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Multiple Customers in Education
- Higher education has multiple customer segments: students, parents, employers, and society.
- Success depends on meeting all their diverse needs, not just focusing on one group.
Cereal as Multi-Customer Example
- Selling children’s cereal involves multiple customers: distributors, kids, and parents.
- Each group influences the product’s success in different ways, requiring tailored sales approaches.
Universities Must Serve All Customers
- Universities must compete by clearly meeting the needs of all market segments.
- Ignoring any customer group leads to failure in the evolving educational marketplace.