This Shit Works How to Walk a Mile in Your Customers Shoes: A Story of Gillette in India
In this episode, we unravel the remarkable story of Alberto Carvalho and his journey with Gillette in India. Carvalho faced a daunting challenge: despite technological advancements, Gillette's products were struggling to resonate with Indian consumers.
Instead of relying solely on data and junior employees, Carvalho chose a different approach. He immersed himself in the culture, personally experiencing the daily rituals and challenges faced by Indian men.
Carvalho's journey teaches us a powerful lesson: authenticity and empathy breed innovation. By walking in the shoes of those we serve, we gain invaluable insights that drive both product development and cultural transformation.
Drink of the week…Spicy & Tangy Tamarind Cocktai
10 Questions to Ask Instead of What Do You Do?
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Julie Brown: