E23: Trends in Ownership & Governance in the football industry w/ Carlos Cantó

Jan 12, 2023

Carlos Cantó, founder of SPSG Consulting and expert in the sports industry, discusses the new ownership models and governance priorities in football. Topics include the risks and opportunities of ownership models, the rise of multi-sport conglomerates, the potential impact of web three, and the importance of linking performance and commercial data. Cantó shares an optimistic outlook for the future of the football industry.

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Introduction

00:00 • 3min

Sharing Methodologies and Career Journey in the Football Industry

03:19 • 4min

Specializing in Marketing, Strategy, and Sponsorship in the Sports and Entertainment Sectors

06:52 • 2min

Ownership and Governance in the Football Industry

09:17 • 7min

The Rise of Multi-Sport Conglomerates in Football Ownership

16:26 • 20min

Web Three and New Ownership Models in Football

36:33 • 6min

Linking Performance and Commercial Data in the Football Industry

42:15 • 3min

Outlook for the Future of the Football Industry

44:55 • 7min

Today, we welcome Carlos Cantó to the show. Carlos is the founder of SPSG Consulting and has amazing expertise working with some of the biggest names in the sports industry, he is a member of the board at Deportivo de La Coruña, teaches at several top-tier business schools, and is a Member of the World Football Summit advisory board.

The reason we wanted to have Carlos on the show is that we have published a special report on Ownership & Governance in football, which is the outcome of a survey and a workshop during WFS Europe with almost 20 top industry experts analyzing the new ownership landscape that is transforming the football industry.

The conversation with Carlos covers:

The new type of ownership models in football or the ones that may be at risk.
Which one has the biggest opportunity according to the experts?
The priorities in terms of Governance that football industry leaders should keep in mind.
What to expect in the future.

In sum, in you are curious about the current ownership landscape in football, this is the episode for you! But, a quick disclaimer, this conversation is not or should not be taken as financial advice. It is provided for educational, informational, and entertainment purposes only.

You can actually download your free copy of the report on this website.

Finally, remember you can pre-register Football Innovation Forum in Istanbul on June 9th.

And, you can now enjoy our Super Early Bird offer for WFS Europe in Sevilla on September 20-21. Purchase your ticket today and benefit from our 2 for the price of 1 offer, but hurry up! We have a limited number of passes available.

The biggest football industry event is already on the horizon so if you want to join the leaders that will shape the future of football, this is your opportunity!

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This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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