1.9 Gabriela Lucía Lorenz | Ethics & Sustainability

Gabriela Lucía Lorenz is Director of UBS in Switzerland. She has an MBA in Sustainable Business, is originally from Argentina, and has worked in Switzerland for 10+ years. She is an advocate of ethical design practices, fostering sustainability and a change of paradigm — from user centric to humanity and planetary centered design.

Chapters

(00:00:00) Gabriela Introduction

(00:03:34) Design Director at UBS Zurich

(00:05:50) MBA in Sustainable Business

(00:09:38) Ethics and Sustainability

(00:12:39) Moral values for individuals and companies

(00:18:01) Talking about DEI in Europe

(00:19:00) Getting started with ethics

(00:23:41) Frameworks for design and business

(00:30:03) How to approach projects for sustainability and ethics

(00:34:14) Growth, power, and money unregulated isn’t working

(00:35:58) The definition of success

(00:36:57) Work life balance

Recommended Resources:

• Don Norman, Design a Better World
• Kelly Small, The Conscious Creative
• Ruben Paten, Politics of design
• The Center for Humane Technology
• Mariana Salgado Podcast ⁠https://disenoydiaspora.org/Uxía⁠
• Arias García ⁠https://universomeraki.com/⁠

Where to find Gabriela:

• LinkedIn: ⁠https://www.linkedin.com/in/gllorenz/⁠

Where to find Sera Tajima:

• LinkedIn: ⁠⁠https://www.linkedin.com/in/seratajima⁠⁠

• Website: ⁠⁠https://www.seratajima.com/⁠⁠

• Business: ⁠⁠https://www.the-craft.io/