Football Daily Women’s Football Weekly: BONUS with CEO of WSL Football Nikki Doucet
May 20, 2025
Nikki Doucet, CEO of WSL Football, leads a transformative moment for women's football in England. She dives into the recent rebranding of the league and the significance behind the new name and look. Discussions heat up around the potential scrapping of relegation and the competitive landscape of women’s football. Nikki also highlights plans to boost attendance and fan engagement while tackling disparities in transfer spending. Her own background enriches the conversation as she shares visions for the league's bright future.
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Nikki's Athletic Beginnings
- Nikki Doucet grew up in Nova Scotia playing every sport, which she calls her superpower.
- Sport gave her confidence, friends, and a successful platform in life.
Unified Control for Growth
- All clubs and the FA aligned to create an independent company controlling professional women's football.
- This ensures shared investment, belief in growth, and collective control of the sport's future.
Specialized Team Drives Growth
- Dedicated experts now focus solely on growing women's professional football, a unique strength globally.
- The Football Her program educates practitioners on female athlete-specific needs, advancing professionalism.