The GTMnow Podcast 178. Why SDRs Should Report to Marketing w/ Amy Frampton
In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.
What You’ll Learn
- Why trust is integral to chiefs of staff
- Who sales development should report to (spoiler: it’s marketing)
- The importance of employer brand
- Being intentional about employee satisfaction
Show Agenda and Timestamps
About Amy Frampton & Bamboo HR [3:13]
Quick aside: What a chief of staff does [9:46]
Changes in marketing in the last 15 years [13:08]
Who should sales development report to? [15:20]
Employer branding & employee satisfaction [20:51]
Paying it forward: Shout-outs [26:48]
Sam’s Corner [29:00]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.