This is the first episode in our PLG False Starts series with Mario Araujo.

Pivoting your company towards a product-led motion can be challenging. As upper management, how can you address friction happening within your organizational structure and your external business strategies?

As the founder of Sherlock and current Head of Product and Engineering at Copper, Derek shares his wealth of knowledge and experiences. Tune in for this week’s episode with Mario Araujo as Derek shares three powerful learning experiences in creating an organizational culture and structure optimized for PLG.

We also dive into the warning signs that your company is in a false start, the potential ways you may be harming the growth of your Sales team, and how to marry the PLG values with the goals of your Sales teams.

Show Notes

[1:20] Introduction to Derek Skaletsky and Copper

[4:18] Looking Back On Copper’s False Start

[8:20] Identifying The Warning Signs Of A False Start

[9:30] The Anatomy of a Cross-Functional Team

[13:25] How Misaligned Sales Incentives Can Hinder Growth Dd

[18:05] Pivoting a Sales Commission Model

[19:55] Side Effects of the Customer

[21:30] Handling An Influx In Customer Leads

About Derek Skaletsky

Derek is the founder of Sherlock and current Head of Product and Engineering at Copper, the only Google-recommended CRM that helps teams build better relationships to drive lasting revenue.

Profile

Derek on Twitter

Derek on LinkedIn

Copper Website

Episode 37 - Actions speak louder than code with Anne Currie, Green Software Foundation