Curious Leadership with Dominic Monkhouse E263 | The Cultural Phenomenon: How To Influence Human Behaviour Through Culture with Marcus Collins
If you're feeling frustrated and overwhelmed by your inability to effectively influence behaviour, despite your best efforts, then you are not alone! You may be tirelessly implementing marketing strategies, leadership tactics, or political campaigns, only to witness minimal impact on the desired outcomes. Instead of influencing behaviour, you find yourself facing resistance, indifference, or even backlash from the very individuals you are trying to engage.
Drawing from his experience in the advertising world and his academic background, Marcus Collins stands as a beacon in understanding and influencing human behaviour through culture. He’s put his theories to practice crafting successful campaigns for mammoths like Google and Nike, earning him widespread recognition including a spot on Advertising Age’s 40 under 40. His insightful book, For the Culture, accentuates his understanding of culture's profound influence on behaviour. Nowadays, Marcus continues to influence minds as a professor at the esteemed Ross School of Business, University of Michigan.
In this episode, Marcus talks about how to get people to do things that they didn't necessarily think they wanted to do, whether that's buying an iPod or supporting the Brooklyn Nets. Because this is about moving people. How all of those tools and the knowledge that has been garnered by the advertising industry can be applied in churches or organisations to get people to move? Also, as leaders, what can we do to build a culture? What are the elements that define it? What makes people behave the same way as another person? How do you make things attractive to people so that they want to move?
Download and listen to learn more.
On today’s podcast:
- Understanding the power of culture to influence behaviour
- Leveraging shared meanings in advertising
- The role of culture in personal development
- The concept of ‘moving people’
- Defining brand and its cultural implications
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