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Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.

Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.

Topics covered

Why companies should not use growth as their top achievement metric
Focusing on profit over growth
Why it is important to figure out how to be happy in the present then hoping the future works out
How to avoid focusing on “vanity” metrics
The two ways to run a business long term
When focusing on your business’s growth makes sense
Why you should consider that more isn’t always better
Why you should be focusing on a specific audience
The importance of understanding your audience’s problem
Customer retention vs. customer acquisition
The three qualities it takes to be resilient
Focusing on the process rather than the outcome
Why you should always be working on personal growth

Resources mentioned

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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035 - Traction, by Gino Wickman