MacVoices MacVoices #26028: Pepcom at CES - Strapsicle Re-Defines How You Hold Your iPad
Jan 27, 2026
Ben Stainlay, Head of Product at Strapsicle and inventor of an iPad case with built-in adjustable hand straps, explains a design born from a family accident. He discusses accessibility benefits for limited wrist mobility. Short takes cover integrated straps, origami-style cover, pencil loop, model sizes, removable color straps, pricing and availability.
AI Snips
Chapters
Transcript
Episode notes
Family Accident Sparked The Idea
- Ben Stainlay built the product after his wife accidentally dropped a Kindle onto their three-month-old son.
- That incident inspired straps first for Kindles and later for iPad Mini to prevent similar accidents and help those with limited hand mobility.
Designed For Real Accessibility Needs
- About 55 million Americans have hand or wrist mobility issues that make holding devices difficult.
- Integrating straps into a case both prevents drops and lets users hold iPads comfortably for long periods with neutral wrist positioning.
Use Straps And Origami Cover For Stability
- Use the integrated straps and origami-style cover to stabilize the iPad and avoid the cover flopping while reading.
- Keep the included pencil strap attached so you don't lose your Apple Pencil during use.