The SaaS CFO Loti Raises $24M to Find Your Likeness and Brand on the Internet
On today’s episode of The SaaS CFO Podcast, I sit down with Luke Arrigoni, founder of Loti, a trailblazing SaaS company using AI to help individuals, celebrities, and brands find—and remove—content that doesn’t belong on the internet. Luke brings a fascinating background, moving from academic math and early data science roles to building cutting-edge machine learning products well before “AI” became the buzzword it is today.
We dig into the story of how an unusual client project turned into a fast-growing business now protecting everyone from concerned consumers to household-name celebrities to major intellectual property holders. Luke doesn’t just share the Loti origin story, he also gets real about the lessons learned in raising $24 million in venture capital, how their go-to-market evolved, and why the company is now laser-focused on market share over pure revenue growth.
Whether you’re curious about using AI for digital protection, want to pick up fundraising tips, or just love real stories from SaaS founders in the trenches, this conversation delivers actionable insights and some seriously honest founder wisdom. Plus, Luke teases a big expansion for Loti on the horizon—so you’ll want to hear what’s coming next.
Show Notes:
00:00 From Math to AI Innovator
05:36 Accelerating Growth and VC Success
07:33 Rethinking Venture Capital Necessity
11:41 "Value of Directness and Balance"
15:43 "Shifting Focus: Growth to Market Share"
16:26 Market Share vs. Revenue Optimization
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/loti-ai-secures-16-2-million-in-series-a
Luke Arrigoni’s LinkedIn: https://www.linkedin.com/in/lukearrigoni/
Loti’s LinkedIn: https://www.linkedin.com/company/goloti/
Loti’s Website: https://www.lotiai.com/
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