eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection Speed Matters: The Importance Of Keeping Your Shopify Code Clean And Up To Date
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Andrew Durot the Founder and CEO of EcomExperts. They are a team of Shopify Developers that help clean up your Shopify code and make your site faster.
The increased speed and overall customer experience have a direct impact on conversions. Let's learn from Andrew today about Shopify site speed optimization tactics and the importance of getting a passing grade with the new Google Core Web Vitals.
What You Will Learn Today
- Why slow stores have been linked to higher bounce rates and lower conversions.
- Benefits of cleaning up your Shopify theme code.
- What makes a Shopify site fast or slow.
- How to get a passing grade with Google's Core Web Vitals Assessment.
Links And Resources Mentioned
- EcomExperts
- Done For You: Site Speed Optimization With 3 Months Maintenance - $400 off, thanks Andrew!
- EcomExperts YouTube Channel
- Shopify Performance Analyzer: TestMyStoreSpeed.com
- Headphones.com (case study here)
- Shopify GitHub integration (new)
- Beanstalk
- Buddy.Works
- DeployHQ
Thank You For Listening
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Growth Mindset?
If you’re reading down here, I know the answer ;)
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Episode Sponsor: MESA
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.
Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.
Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team.
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