The Age of the Customer - Interview with Kerry Bodine about her new book Outside In

Following on from my recent interview, Retailers and their customers – what’s now and what’s next – Interview with Ian McGarrigle of the World Retail Congress, today I’m very excited to share with you an interview that I recently conducted with Kerry Bodine, vice president and principal analyst in Forrester's customer experience research practice, about her new book: Outside In: The Power of Putting Customers at the Center of Your Business.

This interview makes up number twenty-seven in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.