DealBook Summit Alex Cooper on Building a Media Brand
Dec 5, 2024
Alex Cooper, host of the popular Call Her Daddy podcast and founder of the Unwell Network, shares her journey from discussing sex to tackling serious topics like women's rights. She reveals how her viral success transformed her approach, emphasizing authenticity and mental health. Discussing her interview with Vice President Kamala Harris, she highlights her preparation and the significance of women’s voices in media. Alex also talks about her thriving Unwell Network, her new product launching at Target, and the balance between being seen as a journalist or entertainer.
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Fired, Viral, And Found A Gap
- Alex Cooper started Call Her Daddy after being fired and saw immediate viral traction from episode one.
- She built the show to fill a gap for women wanting candid conversations about sex and relationships.
Push Boundaries To Build An Audience
- Cooper learned from Barstool's playbook: push social boundaries and be opinionated to grow an engaged audience.
- She credits persistence and boldness for allowing continuous escalation of content.
Normalize Authentic Conversations
- Use authentic conversations to normalize topics like mental health and lived experience.
- Prioritize authenticity over polished facades to move cultural conversations forward.