The Dynamic State of Balance: Wende Zomnir of Urban Decay

When Wende Zomnir was ready for a change from her corporate job, her initial thought was to drop it all to become a freelance writer and scuba instructor. However, as fate would have it, she soon met the woman who would become her future co-founder. Lamenting the variety of exciting colors in the mid-90’s makeup scene, the two bonded and Urban Decay cosmetics was born.

A fan of big hair and big makeup since her childhood in Texas, Wende always had a creative, adventurous streak. Pair that with a dash of grit and resourcefulness, and you get one tenacious entrepreneur. Wende famously made her first sale with Nordstrom within 24 hours of contacting their buyer. These days she’s taken on more of a leadership role, but whether she’s working, knitting or diving with sharks, Wende is all about creating balance in a busy world.

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Big Ideas

• Breaking through and standing apart from major brands in the business.
• The pros and cons of choosing a global partnership, and why it’s important to know your company well before you do.

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