021 The Anatomy of a Successful Crowdfunding Page (Deep Dive)

Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells.

Introduction

• This is the meat and potatoes of your Kickstarter campaign.
• If you do your promotion right, people will spend hundreds of hours looking at this page.
• A good page not only convinces them to back the project, but also to invite their friends to back the project.

Storytelling and the Value of Vulnerability

• You’re not crowdfunding a product, but a story.
• Frame the value of your potential product by telling a compelling story about WHY you are creating what you are creating and WHY it will make the world better.
  • Make you laugh
  • Educate you
  • Entertain you… whatever.
• Be willing to be honest and vulnerable. You want your audience to RELATE to you.
• It’s ultimately NOT your story; it’s their story. Bring them into the story.

Crafting a Crowdfunding Sales Page that $ells

This is the heart of your campaign. The quality of your kickstarter page will be an amplifier on all your other  efforts.

Elements of a sales page:

Project Image

• The first thing people will see on Pinterest, Facebook & Google Plus
• Consider paying for a logo/cover before starting your Kickstarter campaign.
• 99 Designs or Fiverr is cash is tight.
• This will pay for itself.

Project Title

• This is the only thing people will see in a Tweet.
• Think about SEO
• Provide a Clear Benefit

Category

• Only get to pick one so pick a child category.  This should be pretty straight forward.
• If you are an author pick either fiction or nonfiction on Kickstarter
• Pick Writing on IndieGoGo

Short Blurb

• This is the larger font text right under the video shown within Kickstarter.
• 135 Characters on Kickstarter
• 160 Characters on Indiegogo

Funding Duration

• The benefit of short campaigns:
  • Intensity,
  • Faster money
  • Less of the sagging middle.
• The benefit of long campaigns:
  • More time to raise money.
  • Time to make adjustments and make up for mistakes.

Project Location

• Kickstarter will show people projects near them.
• If you don’t live in a big city select the nearest big city. Give the answer you would if you are in a conference in another state and someone asks where you are from.

Page Copy

• Headings Headings Headings
• Zoomable
• Tell your story in images.
• You can change (improve) this as you go.
• FAQ
• Testimonials from others (Video).
• Your credibility. (Mary showed her books.)
• Other places on the web where you’ve discussed your topic. (Trust symbols)
• A gracious, thankful tone.

Risks and Challenges:

• Spend some time thinking about this. Failing to plan is planning to fail.
• Common Risks & Challenges:
  • Launching on time
  • Going over budget

Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers.

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