#349 – The Abundance Mindset for Authors with Renee Rose and Lee Savino
Aug 6, 2024
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Renee Rose, a 15-time USA Today bestselling romance author, teams up with Lee Savino, a seven-figure romance author, to discuss the abundance mindset essential for success in indie publishing. They share invaluable insights on co-writing and maintaining creativity through collaboration. Topics include effective marketing strategies for authors, the benefits of translations and audiobooks, and how a positive attitude can empower a writing career. Renee and Lee emphasize celebrating small wins and viewing setbacks as growth opportunities.
Collaboration in writing fosters creative synergy, as seen in the successful partnership between Lee Savino and Renee Rose.
An abundance mindset empowers authors to focus on opportunities, ultimately shaping their success in self-publishing through positivity.
Adapting marketing strategies to evolving platforms, like leveraging TikTok and direct sales, is vital for expanding an author's reach.
Deep dives
Co-Writing Dynamics
Co-authorship can yield significant creative advantages when the collaborators share a genuine enthusiasm for each other's work. The relationship between Lee Savino and Renee Rose exemplifies this, as they emphasize that mutual respect and admiration for each other's writing are crucial. They suggest starting small, perhaps with a shared promotion or newsletter swap, to gauge compatibility before diving into a full co-writing project. By fostering an engaging and supportive environment, they believe that co-authors can achieve greater creative synergy, which enhances the quality and reach of their collective works.
Abundance Mindset
Adopting an abundance mindset is essential for authors aiming to create a successful career in self-publishing. Lee and Renee emphasize that what writers focus on can dictate their success; focusing on opportunities rather than obstacles leads to positive outcomes. They practice visualization and affirmation techniques, encouraging authors to celebrate all wins, big or small, to reinforce a positive mindset. This approach not only helps overcome challenges but also prepares authors to seize opportunities that arise on their publishing journey.
Marketing Strategies and Trends
Navigating the constantly evolving landscape of marketing in the self-publishing industry requires adaptability and innovation. Lee and Renee share their strategies, including leveraging direct sales through their online store, which helps them capture valuable customer data and allows for retargeting. They discuss the importance of staying engaged with new platforms like TikTok, embracing video content to effectively reach audiences. By focusing on a mix of traditional marketing methods alongside newer technologies, they optimize their promotional efforts and broaden their readership.
Success through Collaboration
The partnership between Lee and Renee illustrates how collaboration can catalyze success in the self-publishing world. They highlight how their association has led to exponential growth in their output and revenue, pointing out that co-writing can amplify marketing efforts when both authors bring their distinct strengths to the table. Their approach includes splitting responsibilities strategically, allowing them to enhance their productivity while still enjoying the creative process. By aligning their creative visions and strategies, they have managed to produce numerous bestsellers and establish a robust author brand.
The Power of Translations
Venturing into translations can significantly expand an author’s readership and revenue streams. Lee and Renee note the importance of replicating successful systems across languages, emphasizing that all the marketing and engagement techniques that work in English can be adapted to other languages. By leveraging professional translators and maintaining consistent messaging through their newsletters, they have established substantial audiences in languages such as German and French. This dedication to expanding their reach has made a positive impact on their income, showcasing the potential benefits of embracing a multilingual publishing strategy.
In this episode, we are joined by Renee Rose and Lee Savino, best-selling authors who have written over 20 titles together! The best-selling Bad Boy Alpha series is the result of their collaborative effort to write spicy wolf-shifter books. Their collaboration goes all the way back to 2015, when they first met at a writing conference and became fast friends. Lee and Renee had so much great advice regarding indie publishing, collaborative writing and thinking abundantly that we could have recorded for twice as long!
We also discussed Lee and Renee’s writing careers, how they got into indie publishing, their views on marketing books, advice for writing and rewriting, what makes a great co-writing relationship, how having an abundance and exponential growth mindset can help your writing career, trends in the indie publishing industry, and much more!
