Future Fuzz - The Digital Marketing Podcast Ep. 132 - From Webinar to Revenue Machine - Megan McDonagh
In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo’s unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it’s essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech stack insights, and content strategy gold, this conversation is a must-listen for digital marketers aiming to do more with less.
Guest Bio
Megan McDonagh is the Director of Revenue Marketing at Celigo, an Integration Platform as a Service (iPaaS) company that helps businesses automate and connect their cloud applications. With deep expertise in campaign strategy, data-driven content planning, and revenue-focused marketing, Megan leads Celigo’s efforts to transform digital engagement into pipeline. She’s especially passionate about building repeatable frameworks for scaling content, leveraging tools like Goldcast, CalibreMind, and HubSpot, to drive better outcomes across the funnel.
Takeaways
- Don’t treat webinars as one-off events, design them to be repurposed across formats and channels.
- Your best content should live across email, social, blogs, and more, because different audiences consume in different ways.
- Use tools like CalibreMind to understand multi-touch attribution and buyer journeys, not just last-click conversions.
- Content that doesn’t perform organically won’t perform when repurposed. Test before you scale.
- “Collaboration with control” between IT and marketing creates autonomy without sacrificing governance.
- A well-designed series page with multi-registration boosts webinar sign-ups and reduces email fatigue.
Chapters
00:00 Intro , Vince gets warmed up
00:28 Welcome Megan McDonagh from Celigo
01:10 What is Celigo and what is iPaaS?
02:01 The beauty of automation and integration
03:15 HubSpot + Salesforce: A common integration headache
03:29 The luxury, and challenge, of a tool-rich marketing team
04:36 Managing tech overwhelm and staying focused
05:05 Webinars: Where Celigo’s content strategy starts
05:36 Campaign planning across B2B, B2C, and NetSuite
06:10 Why Goldcast is Megan’s favorite platform
07:30 Building AI agent webinars into a live content series
08:32 The hidden cost of poor webinar UX
10:07 Goldcast content pages as resource hubs
11:08 Don’t judge content by downloads alone
12:00 Show up everywhere: gated, ungated, AI platforms, social
13:04 Weekly “Program Pulse” meetings to guide planning
13:44 Why multi-touch attribution matters more than ever
15:11 Understanding buyer journeys across multiple platforms
16:11 Stay top of mind through smart repurposing
17:36 Use only content that works organically
18:00 Test, iterate, and get honest feedback
19:46 Newsletter spotlight: “Integration Bits” on LinkedIn
21:00 Builders Hub: Quick-hit content for technical audiences
22:41 Wrap-up and where to connect with Megan
Follow Megan on LinkedIn
Follow Vince on LinkedIn
Follow Celigo on LinkedIn