Jennifer Denney - Employees & Revenue, Agency Growth & The ‘Happy’ Metric

In this episode we are joined again by Jennifer Denney. She is the founder of Elevated Marketing Solutions and has been in digital marketing for over 15 years. Her 3rd time back, it’s always a great, insightful conversation about agency life, running teams and businesses.

We start out by talking about what it means to tie revenue to employees and some potential pitfalls there. It’s always important to make sure employees don’t just become a number.. she shares her thoughts around this. Then we talk about agency growth. What are her feelings about growth and why did she decide to keep her own agency small?

Finally I moved us into a conversation about Maslow’s hierarchy of needs applied to business. With her psychology background this is something we really connected on; we shared ideas from books we’ve read. And then we circle back talking about employees.. Hiring people because of their POTENTIAL. Good stuff.. enjoy!