The Couplepreneur Podcast
IRL FOMO with Octogenarians on Social Media
Feb 11, 2019
Discover the dynamic social media workflow that balances authenticity and family life. The hosts explore the unique challenges of marketing to different age groups, particularly octogenarians. They discuss the pressures of curated online realities and the fear of missing out. The importance of follow-up in marketing shines through as they share strategies for engaging potential clients. Tune in for insights on generational differences in communication and a celebration of community engagement, including a special event announcement!
20:08
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The hosts emphasize the necessity of mastering marketing strategies, particularly social media, for small businesses to thrive in a competitive landscape.
- They highlight the curated nature of social media, urging listeners to acknowledge the disconnect between online portrayals and real-life struggles to mitigate FOMO.
Deep dives
The Importance of Marketing for Small Businesses
Marketing is crucial for small businesses, including farms, as it significantly impacts their success and growth. The podcast highlights the importance of having a good online presence and effective storytelling to attract and engage customers. It discusses how entrepreneurs benefit from understanding marketing strategies, particularly in relation to social media, which has become a primary platform for connecting with audiences. By sharing insights from a recent workshop, the hosts emphasize that regardless of the specific business type, mastering marketing skills is essential for standing out in today's competitive landscape.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
