"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."

In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.

Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg

Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Marco Maisano presenta il podcast Bestie