Design is a phrase that's often used as a catchall for a lot of different disciplines. 

This podcast is focused on the world of brand design- meaning crafting and creating the identity and look of a brand new brand or updating an old one.

To help me navigate through this complex world, the podcast features two guests- Christina Falzano - Managing Director of Conran Design US, and Ben Solomon- VP Creative Director.

We discuss how this work is done, what is required to make it successful, and importantly how you sell something that it's subjective in the extreme.