

Irresistible Offers (Michael Maidens)
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Michael Maidens runs a coaching group called The Offer Academy. He helps knowledge-based businesses reach and impact millions of people online.
In this episode we discuss:
- What makes an offer irresistible?
- How using the right language can defuse resistance.
- How to use your offer as a filter to attract the right clients for you.
- Beta testing and reframing your services to get the best fit for you and your clients.
- The three phases of creating an irresistible offer.
- What to do if your offer isn’t as well-received as you thought it would be.
- Getting your mindset in alignment with your offer.
- Pricing your offer without hourly rates.
- Addressing copy and language issues in your offer.
Over the past 15 years, Michael has built a business and lifestyle around helping knowledge based businesses reach and impact millions of people online.
He has helped many businesses in the health and personal development industries launch digital products, physical products and innovated the way you launch documentaries online.
More recently, he has created a flagship product and coaching group called the Irresistible Offer Program, which enables others to see their magic in a new light and empowers them to fall in love with their offer, so others will too.
Resources or websites mentioned in this episode:
Towards the end of the interview, Melinda spoke of a program that is still in development. If you’d like to find out more about her Profitable Enrollment System Program, click here--> https://coachesconsole.com/enrollment-pc
Credits:
- Guest: Michael Maidens
- Host: Melinda Cohan
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Scripted and assembled by: Michi Lantz
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
- Making our hosts sound great: Home Brew Audio
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• Music and SFX credits:
•Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
•Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
•Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
•Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION
- Episode transcript: Irresistible Offers (Michael Maidens) Coming soon.
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