Nate Andorsky is an entrepreneur who uses behavioral science to build digital strategies and technology for today's most innovative companies and nonprofits. He believes the key to unlocking the potential of technology lies within our understanding of the psychological factors that drive human decision-making. By combining scientific findings with outside-of-the-box thinking, he helps turn human understanding into business advantages. He’s the author of Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design.

This week on the Product Science Podcast, H2R Product Science Founder and CEO Holly Hester-Reilly sits down with Nate to discuss how we can apply behavioral science principles to product, and where there are some common misconceptions.

Read the show notes to learn more.