Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript.

In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore:

• Evolution from basic SMS blasts to sophisticated AI-powered campaigns
• Strategic implementation of compliant SMS opt-in processes
• Integration capabilities with Shopify and other technology partners
• PostScript Plus managed services for scaling brands
• Real-world success stories from leading DTC brands

Whether you’re a founder, marketer, or ecommerce expert, this episode offers valuable insights to help optimize your SMS marketing strategy and boost revenue for your Shopify store.

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TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.