Three experts on marketing explain what it is, why you should be thinking about it even before the cameras start rolling, and practical steps to identify your audience, know what assets you need and much more. Get marketing advice for putting together a Screen Australia application, hear insights from a distributor POV, and find out about the importance of key art.
Guests include: Screen Australia Distribution Manager Anthony Grundy, Madman Entertainment Senior Marketing Manager Michael Matrenza and Carnival Studio's Demi Hopkins.
Find A Practical Guide to Key Art here
