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Itching for new clients? If so, you’ve likely funneled some of your marketing dollars to ad giants like Google or Facebook.

Reaching an online audience today means partnering with these companies is a necessity. And as long as these platforms are a place where people spend their time, this will be the case.

So, like with any biz partnership, it’s a good idea to understand the other party’s motivations. But in the last few years alone, we’ve seen a lot of weird and confusing moves from these mega-platforms.

If you've ever wondered why your ads aren't getting results... or why your results are taking overtime, there's a chance it could be a direct result of these changes.

So, what’s a law firm to do? Are you doomed to pay more for worse results? Or is there a way you can stay on top of changes without wasting your marketing budget?

If you want to optimize your ad campaigns, you'll first have to understand how these companies "think."

In this week’s podcast, Jan Roos analyzes the major motivations behind companies like FB and Google.

In this episode, you'll get a better understanding of why these platforms operate the way they do. With this understanding, you'll be able to predict future changes and keep on top of your ad strategy.

There’s much more to learn in this episode about scaling your firm, so tune in now!

About Our Host:

Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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Episode 223: The Science of Drive: How to Get Better and Become the Best