The Eric Normand Podcast Is design a noun or a verb?
Mar 29, 2021
Dive into the intriguing debate of whether design is a noun or a verb. Discover the importance of focusing on the design process rather than just labels. Learn from the iterative journeys of renowned designers like the Eames and the creators of the iMac. Challenge the static view of design by embracing it as a dynamic cycle of problem-solving and adaptation. This discussion promises to reshape your understanding of what design truly means.
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Design is an Iterative Process
- Design should be seen as an iterative process, not just an inherent quality of an object.
- Good design results from many iterations solving constraints, like those for the Eames chair's plywood.
Eames Chair Design Story
- The Eames chair's design evolved through extensive experimentation with steaming and molding plywood.
- This laborious process yielded a revolutionary, mass-producible, beautiful piece of furniture.
iMac Design Iterations
- The iMac design by Jony Ive was achieved by solving constraints about heat and casing.
- The success came from iterative efforts balancing technical limits and aesthetics.