#325: How to build a career in sports media from scratch with Brody Burrows

Going from a family farm to filming Novak Djokovic on Rod Laver Arena in just 48 hours might sound surreal, but for Brody Burrows, that’s the reality of life as a freelance sports media professional.

After building his skills from the ground up, Brody has quickly carved out a name for himself in the world of sports social media, working across events like the Australian Open, Gather Round, and content for Paramount+.

If you’re unsure where to start, Brody’s story is proof that being proactive, backing yourself, and not taking no for an answer can take you a long way in sport.

ABOUT THE GUEST:

Meet Brody Burrows, a freelance sports media professional working across major sporting events and brands. Whether it’s filming Novak Djokovic at the Australian Open, producing content alongside the Socceroos and Paramount+, or remotely managing A-Leagues social posts from his family farm, Brody’s work keeps him close to the action and the athletes that shape it.

We cover:

04:21 – Interview begins

05:08 – Quick-fire questions

13:32 – How does Brody explain what he does to friends and family?

14:56 – What did Brody need to learn to get to the spot he’s at now?

16:44 – What sparked Brody’s journey into his road to sport?

22:52 - How did Brody land his role at Tennis Australia?

26:54 - Do you have to be able to do everything when it comes to getting a social media role in sport?

30:35 - What does Brody find are the biggest challenges of getting into social media in sport?

32:03 - How did Brody convince his friends and family about making the move into sport?

33:45 - Were there any moments where Brody felt it may have been too hard to break in?

39:44 - How does Brody go about networking given his location?

46:11 - How has Brody used analytics to improve his content?

53:29 - What does success look like for Brody?

55:42 - What is something Brody wished more people asked him about?

57:45 - Brody’s pinch-me moment

1:01:20 - Where would Brody be if he wasn’t working in sport?

1:02:14 - Interview ends

If you like this ep, give these a go next:

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#286: Inside the GWS Giants social media strategy with Jacob Gaynor

#258: How to balance freelance work in sport and a regular 9-5 job with Chris MacPherson

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Big thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.

Thanks for listening, much love!

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